In this ninth issue of Inspired Design Decisions, Andy Clarke will explain how studying the work of Max Huber, one of the less well known but most distinguished Swiss designers — will teach you how to turn mundane subjects into exciting visual communication.
While good use of type helps people to read, great typography can do so much more. Typography can eloquently articulate an idea and colourfully communicate a message in ways which are as powerful as any illustration or photograph. I’m someone who loves cinema as much as I admire typography.
Max Huber was born in Switzerland in 1919. At the age of 17 Huber registered at the Zurich School of Arts and Crafts, where Ernst Gubler, Gottlieb Wehrli, Heinri MŸller, Walter Roshardt, Otto Weber and Alfred Willimann were teachers. Williman suggested Huber should spend time in the school library.
There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts. That said, there are ways that web designers.